Is your SME Business Gold – or at least Silver!

A Gold business is one that provides its customers with such a positive, uplifting, memorable experience that it generates its own marketing. Have you ever had such a great experience as a customer that you just couldn’t wait to tell your family and friends about it? If your business commands this type of pro-active, word of mouth, self-generating marketing – you know you have a Gold business. Here are 10…

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Is it OK to be motivated only by making money in business and work?

When my team and I coach and mentor clients, one of the first exercises we do is to get people to identify and write their Personal Mission Statement – much like a Mission Statement of an organisation. In the Personal Mission Statement they are to succinctly outline their primary reason for doing what they do in business or career. It might be to serve people, to help customers maximize enjoyment,…

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